Take TDP for instance. At the slightest hint of opportunity, they all jump into the fray, begin the attack and create a buzz. They would be backed by the backroom boys who provide them with necessary info to mount an attack.
But, in YSRCP, they are letting go even golden opportunities. They seem to be wary of criticizing the TDP. Even MPs are mum on criticizing the TDP. For instance, on Monday, Vijay Sai Reddy accused Chandrababu of accepting money from Vijay Mallya. It was not backed by any TV debates, One MP, who attended a debate, said the comments were Vijay Sai’s and not of the party.
The party doesn’t seem to be having any mechanism to make these allegations an issue. If it has to win the information war, it should develop counter narratives, prepare its speakers and support them with information. The party should also have a system to track the TV debates and prepare responses to the issues raised in the debates. Otherwise, such allegations, which could actually put the TDP in a spot of bother, would go completely waste.